So, the street-style campaign features a 15-meter-long "Kors Walkbox", in which the 55-square-meter LED screen shows models cat walking against the backdrop of iconic world landmarks in various cities.

This also marks the brand's first campaign in China since it named actress Yang Mi as its global ambassador on Sept.

At the event, the 31-year-old Beijing native, in an all-black dress, joined Greek princess Maria Olympia and supermodel Ella Richards, the granddaughter of Rolling Stones guitarist Keith Richards.

Speaking about why he picked Yang for the campaign, he says: "It's not about nationality. Yang Mi for me is feminine, sophisticated, and youthful at the same time."

Meanwhile, the brand's latest financial reports show that by September, in its second quarter, its sales in the Asian market, including China, has jumped by an astonishing 30.4 percent year on year to $124 million.