Freckle ad sparks beauty standards debate
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1. "Clean" face vs. Freckled face
In East Asia, freckles might be considered a "lethal weakness" for celebrities, especially actors or singers. Although normal people don't care that much, subconsciously they might prefer a "clean" face.
Generally speaking, freckles are more likely to appear if people are out in the sun frequently, and most East Asian women avoid the sun as best they can.
Having freckles, on the contrary, is a trademark for unconventional beauty in the Western world, and some call freckles "angel kisses".
For most westerners, having freckles is no longer just something you have to live with; instead, it is something to be desired. After all, not everyone is lucky enough to have freckles.