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Lotus opens pre-order bookings for Hyper SUV Eletre in mainland

chinadaily.com.cn | Updated: 2022-06-10 12:52
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Explosive growth with great acceleration

Qing Yan, CMO of Lotus Technology. [Photo provided to chinadaily.com.cn]

As the precious fruition of a global team, Eletre is also eager to be fascinated by car fans worldwide. To ensure that all "kidults" are able to experience pure driving passion, Lotus is accelerating its global layout. This year, it will continue to improve its marketing and service network in ten countries including China, the UK, Germany, France, the Netherlands and Norway.

Lotus has made available its sales, after-sales service and fast-charging network in core regions around the world. Leveraging its one-stop integrated intelligent digital solutions, Lotus owners are provided with a smooth and hassle-free purchasing and driving experience, as well as professional and convenient energy recharging services. By the end of this year, Lotus will have 50 sales and service stores in around 20 cities in China, covering core cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Wuhan and Chengdu. Lotus Energy will provide two services: intelligent charging at home and fast-charging stations. Also, it plans to build and operate over 200 fast-charging stations in these cities.

"Eletre is a 'Born British, Raised Globally' vehicle that perfectly combines extreme performance with an intelligent technology experience. As a brilliant fusion of supercar and SUV, Eletre features both daily-drive comfort and track-level performance. It also represents Lotus' attitude towards the persistent pursuit of pure driving pleasure amid this new world of electrification and intelligence," said Qing Yan, CMO of Lotus. "We fully consider the differences of each driver and express personality in the soul of each sports car to customize unique dream vehicles. After all, the thrill for the drivers, the adrenaline while screaming will always be intrinsic to Lotus."

Never setting limits and reconfiguring the relationship between people and vehicles are the missions of Lotus. As a pathfinder in the era of all-electric intelligence, Eletre not only reflects Lotus's pursuit of innovation and driving fun to the extreme, but is also an individual choice of every kidult.

Eletre is now available for pre-order in the Chinese mainland, and the first batch of vehicles are expected to be delivered in early 2023. For more information about Eletre and related rights and interests of owners, please visit the Lotus China official website at www.lotuscars.com.cn.

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