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Dior's expo presence strengthens ties with China

By He Qi | China Daily | Updated: 2022-11-12 17:16
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Dior is presenting the plurality of its heritage and virtuoso inventiveness, alongside the other houses of the LVMH group, at the China International Import Expo in Shanghai.[Photo provided to China Daily]

In addition to the classic collection, Dior also brought advanced technology to the exhibition, such as VR glasses that can let audience have an immersive experience.

Extending this singular experience, a virtual reality tour of 30 Montaigne opened the doors to that "kingdom of dreams".

After over two years of renovation, the legendary birthplace of the House — 30 Montaigne — is now home to La Galerie Dior, the boutique, Le Restaurant Monsieur Dior and La Patisserie Dior, etc. Audience can enter the 30 Montaigne to have a virtual immersive experience through these glasses.

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