The city has allocated 80 million yuan ($11.62 million) to support cultural and tourism consumption and attract more visitors. More than 40 tourism-related performances are scheduled to break ground in the tourism and performing arts sector. To encourage tourism, 12 State-owned A-level tourist attractions are offering free entry from Jan 21 to March 31, while 23 non-State-owned A-level attractions are providing at least a 50 percent discount.

Qingdao has been incentivized by the State Council for its cultural and tourism industries. It is cultivating key enterprises, projects, and parks to enhance industries like film and television culture, as well as marine tourism. Projects, such as the Qingdao Mediterranean Club Project and Jiaozhou Film Park, are progressing.

To provide convenient and efficient tourist services, Qingdao launched the "Tour Qingdao with One Mobile Phone" platform in January. Construction of six municipal-level tourist service centers and 23 small and medium-sized tourist service stations is also being accelerated.

Qingdao is striving to have a cultural and tourism industry scale of over 350 billion yuan by 2025, aiming to become a vibrant, livable, and maritime city by enhancing tourism quality.