Bijie Moon's top-selling figures include characters from Japanese anime series One Piece and Neon Genesis Evangelion; Japanese virtual singer Hatsune Miku; Zhao Ling'er, heroine of the domestic video game series Chinese Paladin; and prince Xie Lian from Chinese cartoon Heaven Official's Blessing.

General manager Wang Dongyang said the company is cooperating with the copyright owners of famous cartoon and game characters. The average price of a figure is about 1,500 yuan ($210).

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