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Tech firms making strides in consumer electronics

Over 1,100 Chinese enterprises unveil advanced technologies, new products at expo

By FAN FEIFEI | China Daily | Updated: 2024-01-19 09:35
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Visitors check out Hisense Group's latest ultra light-emitting diode, or ULED, TV at the 2024 CES in Las Vegas on Jan 11. WU XIAOLING/XINHUA

AI push

AI-powered terminal devices have attracted attention this year.

Lenovo Group Ltd, the world's largest personal computer maker, unveiled a full lineup of more than 40 new devices and solutions powered by AI at the CES, furthering the company's vision of AI for all.

The company said it believes this year will mark the advent of AI-based PCs.

According to a report released by market research company GfK, with the meteoric rise of generative AI technology, it is clear that the application scenarios of AI are expanding from personal computers to more intelligent hardware, including smartphones, smart speakers and smart home devices.

In addition, AI-enabled consumer electronics devices, such as virtual reality and augmented reality, are expected to experience explosive growth and become a key driving force for the global consumer electronics industry, it noted.

Zhu Keli, founding director of the China Institute of New Economy, said, "By participating in the world's premier tech show that involves topnotch consumer electronics companies and innovative forces, Chinese tech companies can directly present their innovative products, technologies and solutions to a global audience, and boost brand awareness and influence in the international market."

It will also let more overseas consumers learn about their technological prowess and innovation capabilities in emerging technologies, Zhu added.

Chinese robotic companies gained a strong foothold at the tech show and displayed their latest products ranging from service robots to robots that accompany children and yard cleaners.

Dreame Technology presented its multiple innovative robotic products such as robotic vacuum cleaners and mowers.

Chris Lin, general manager of Dreame Technology North America, said, "Our series of new robot vacuum cleaners and other home products will give more leisure time to customers by providing greater convenience, performance and quality."

Robotics technology company Segway-Ninebot showcased its leading portfolio of innovative technologies across multiple categories, including an autonomous robotics development platform, a range of robots designed for specific tasks such as food delivery robots used in restaurants and hotel service robots, as well as AI-powered smart lawn mowers.

The updated lawn mower models feature a real-time kinematic system to improve accuracy and stability in positioning, and provide enhanced obstacle avoidance capabilities that can tackle a variety of more than 20 obstacles, including trees, curbs, running children, and small animals, the company said.

Hong Yong, a research fellow at the Chinese Academy of International Trade and Economic Cooperation's e-commerce research institute, said Chinese tech companies are at the forefront of technological innovation, and have made remarkable breakthroughs in cutting-edge technologies such as vehicle-mounted displays, AR, and smart home devices.

This, Hong said, will help boost their competitiveness on the global stage and drive the transformation from "Made in China" to "Created in China".

These companies are actively promoting the application of AI in consumer electronics, intelligent devices and electric vehicles, Hong said.

They should further expand their global foothold, strengthen international cooperation and share their technical advantages with the world by participating in important industrial exhibitions with global influence, he added.

China's innovations in AR, extended reality (XR), autonomous driving, and e-bike sectors have also grabbed global attention.

For instance, Chinese AR company Xreal displayed its latest AR-powered devices, such as AR glasses, by partnering with companies such as Qualcomm and BMW.

XR technology company Nolo showed up with its new virtual reality all-in-one machine, and an upgraded version of its wearable ring that provides XR interactive experience.

Xpeng Aeroht, a flying car unit of Chinese electric vehicle maker Xpeng Motors, showcased its innovative "Land Aircraft Carrier" modular flying car.

It said the flying car will be available for preorders in the fourth quarter of 2024, with delivery to individual users commencing in the fourth quarter of 2025.

The vehicle boasts a two-part design, seamlessly switching between terrestrial and aerial modes. As the company's second breakthrough vehicle, its electric vertical takeoff and landing flying car made its international debut at the CES.

In addition, self-driving startup WeRide launched its autonomous minibus, offering an on-site Level 4 autonomous driving experience.

Aima, one of China's biggest e-bike makers, made its CES debut this year and showcased its diverse range of products, including brand-new electric bikes.

Chinese tech companies have shown the potential to lead the industry, not only in mature categories such as display technology and smartphones, but also in emerging fields such as autonomous driving, AR and VR, said Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center at Zhejiang University's International Business School.

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