Voyager show gives French luxury brand a new destination
Last December the company renamed the destination shows as "Louis Vuitton Voyager Shows". The Voyager shows signify an embracing of the brand's spirit of travel to showcase off-season collections in exceptional and inspiring locations around the world. A story of discovery and voyage, each stop sees local settings and cultural exchanges develop a unique foundation for the respective collection.
Shanghai was chosen to be the first destination. The Long Museum West Bund designed by Chinese architect Liu Yichun is characterized by a unique concrete "umbrella-vaulted" structure divided into four floors. It used to be a coal dock at Beipiao Port. The architecture creates a rational and tranquil sense of industry and primitivism as well as a sharp contrast between power and lightness.
