Unleashing creativity with generative AI

Liu Wenfeng, iQIYI's chief technology officer, shed light on how generative AI is transforming the company's content creation process. In the planning phase, for instance, generative AI empowers creators by harnessing trained models that can accurately identify compelling plot points within scripts. During production, the application of generative AI has significantly enhanced virtual production, sound design, and digital asset creation. A prime example is iQIYI's proprietary AI-powered IQ Stage virtual shooting system, which has successfully supported the filming of The Story of Mystics, a drama series showcasing extensive virtual shooting with a wide array of scenes.

Liu believes that AI-generated content should not be misinterpreted as competing with professionally produced content and user-generated content. Instead, creators across all content categories can leverage generative AI's capabilities to produce higher-quality content, leading to accelerated industry iteration and significantly increased innovation opportunities.

Throughout this process, iQIYI aims to amplify the value of creators by harnessing the leverage of generative AI, enabling them to unleash their unique creativity and exceptional aesthetics, resulting in the creation of even more captivating content.