Shanghai – where tradition meets modernity and classic values blend with innovative energy – epitomizes China's current economic and cultural prosperity. The show is also a highlight of the 2024 "FIRST in Shanghai" season of new global product launches. FIRST in Shanghai is a new strategy launched by the Eastern China metropolis, aimed at enhancing the city's significant position in the global consumer market, and promoting consumption upgrades and high-quality economic development in the city.

Museum of Art Pudong is an artistic landmark of the city. Designed by Ateliers Jean Nouvel, the renowned French architect, it stands as a beacon of decades of cultural exchanges between China and France.

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