A campaign to promote historical travel and cultural heritage in both China's Yunnan province and Cambodia's Angkor was launched in Yunnan on Friday, witnessed by hundreds of officials and industrial leaders from the two countries.

The event, titled China (Yunnan)-Cambodia Cultural Series on "Visiting Yunnan and Angkor" for Heritage Sites, took place in Kunming — capital of Yunnan —, bringing together experts from sectors such as publicity, culture and tourism, diplomatic and foreign affairs, education, sports and aviation to facilitate cultural and tourism exchanges.