It is the second time the French house has held a large exhibition in China. Between 2011 and 2013, the brand brought the Cultural Chanel exhibition to Beijing, Shanghai and Guangzhou. Compared to that show, which displayed photos, drawings, illustration and text drafts, this time, visitors can see real dresses, bags, accessories, jewellery and perfume.

The exhibition, designed both chronologically and thematically, is composed of two main chapters, respectively dedicated to her work from the 1910s to the 1930s and to the second part from 1954 to 1971.