Hainan province, and specifically Sanya, serve as a prime example of how a coastal region can utilize its natural beauty, maritime heritage and vibrant culture to establish itself as a global leader in coastal tourism, said Harry Hwang, director of UN Tourism's Regional Department for Asia and the Pacific.

Hwang also emphasized that the province's cruise industry has grown significantly, solidifying Sanya's position as an essential stop in the Asia-Pacific cruise circuit. The local government's proactive efforts to develop water sports centers, marine facilities and marine parks have played a vital role in creating a thriving sea tourism economy.

Considering China's recent decision to resume a visa-free policy for citizens from 59 countries who want to visit Hainan, Hwang anticipated the province would attract more international tourists. He emphasized that this potential influx of tourists can be realized through more aggressive marketing and promotional efforts to showcase the island's attractions and amenities to a global audience.

Soon Hwa Wong, ambassador for Greater China at the Pacific Asia Travel Association, said that Hainan is one of the premier island destinations for Asia-Pacific tourism and has tremendous potential to expand its inbound tourism business. Being an island province, Hainan would benefit from increased air connectivity to enhance its accessibility for international visitors, he suggested.