Trip.com Group's vice-president Wang Wei said the conference was an important moment to share China's voice on global tourism, highlight the characteristics of the Beijing-Tianjin-Hebei region, and showcase Tianjin's charm.

It was also a valuable opportunity to explore innovative developments in the cultural and tourism industry in China and around the world with industry leaders, Wang added.

He said that the Trip.com Group has conducted content marketing abroad, developed premium inbound travel routes, and activated key source markets, which have produced positive results.