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China reforms national sports industry to cash in on running totals

By Sun Xiaochen | China Daily | Updated: 2015-08-25 07:44

The Chinese government's plan to raise the annual revenue of the national sports industry to 5 trillion yuan ($786 billion) by 2025 is workable, according to a leading industry insider.

Ren Wen, chairwoman of Wisdom Sports Group, said the rising number of people who regularly participate in sports means the target - almost five times the current value - is achievable. "If we can motivate 500 million people to take exercise regularly, as envisioned in the plan, which I believe is possible, generating 5 trillion yuan won't be a problem," said Ren.

Her optimism stemmed from high levels of participation in distance events, such as the Season Run series launched by the company last year.

China reforms national sports industry to cash in on running totals

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