Branding key for Japan's premium cars
By Li Fusheng | China Daily | Updated: 2017-03-20 07:01
Country's marques seeking greater recognition in China's luxury segment, Li Fusheng reports.
China is now the largest market for most of the premium car brands that typically spring to people's minds: Porsche, Jaguar Land Rover and Lincoln, not to mention the German giants of Audi, BMW and Mercedes-Benz.
But Japanese marques are notable absentees from this list. Three of them, however - Lexus, Infiniti and Acura - have introduced some new measures in the hope of changing this situation, although it appears that the road ahead will remain bumpy, at least in the short term.
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