Porcelain works from different artists are exhibited in Expo Milano. [Photo/Jxnews.com.cn]

Olmeti, who is also Secretary General of the European Grouping of Territorial Cooperation Cities of Ceramics (AEuCC), explained to Xinhua that there are a total of 37 cities across Italy recognized by the Italian economic development ministry as cities with prominent ceramic tradition.

One of them, Faenza, in northern Italy, is twinned with Jingdezhen, Olmeti said. Over the past two years the twin cities have carried out exchanges of exhibitions and artists as well as important investment projects in the ceramic field, he added.

The global promotion of Jingdezhen ceramic culture is part of a long-term plan of Jingdezhen city government and Greenland Group to promote Jingdezhen ceramic culture, General Manager of Greenland Group Wu Song said.

"That is to say that the political and entrepreneurial world collaborate to spread this important symbol of Chinese culture in the world, which is also the sense of the exhibition's title New China from China," Wu said.

He noted that Jingdezhen was designated in 2014 as part of the United Nations Educational, Scientific and Cultural Organization (UNESCO) Creative Cities Network.

In fact the industrial strength of Jingdezhen does not only rely on traditional ceramic production, but extends to emerging industries including automotive, aerospace, machinery, electronics and pharmaceutical.

On the occasion of the Jiangxi Day, two agreements were signed at the China Pavilion, namely a strategy cooperation between the China Council for the Promotion of International Trade (CCPIT) Jiangxi Sub-Council and Italy-China Chamber of Commerce, and another one between CCPIT Jiangxi Sub-Council and Lugano city, Switzerland, in the presence of Jiangxi and Italian authorities.