A girl learns rubbing technology during Shanghai Book Fair in Shanghai, Aug 16, 2017.[Photo/Xinhua]

Online literature has become a no small power in cultural creative industries, as more people turn to read novels online and more well-acclaimed literary works are produced by online writers. There is also a boom in TV drama adaptations of online literature, such as most-watched TV dramas The Journey of Flower, The Lost Tomb, Nirvana in Fire.

Though paper books and traditional bookstores are seemingly getting away from our lives, actually they are still indispensable part of our lives. Under the impact of internet and new technology, many bookstores and publishing houses are also transforming their style and designing their distinctive cultural creative products.

For example, during the Shanghai Book Fair, Xiaofeng Bookstore, with its antique-flavor furniture and decorations, as well as cultural products possessing strong local style, attracted lots of visitors. After getting authorization from Chinese literary figure Feng Zikai's families, it has developed various products such as brush pot, bookmark, and tea cup themed on Feng Zikai.