The launch ceremony of the 10th Shanghai International Nature Conversation Festival was held at the Grand Neobay International Convention Center in Minhang district on Oct 19.

Themed "Science and Technology Enable a Beautiful China, and Innovation Leads Green Development", the organizing committee has planned various activities for people to actively participate in and closely experience the harmonious coexistence between human-beings and nature.

One of the highlights of this year's festival is that the festival specially invited actors, such as Hu Ge and Chen Long, as advocates for green life, who will promote the concept of sustainability to the public, such as water and electricity conservation, green consumption, garbage classification and disposal, as well as resource recycling.

Huang Hong, the director of the festival's organizing committee, said this public welfare festival has widespread global influence and high citizen participation. It has attracted top experts and various industries to actively participate, with a total of over 100 million people, effectively enhancing the public's awareness of protecting the ecological environment and practicing a green life.

In the upcoming week, nine themed activities will be held in Shanghai to heat up the festival and get people involved, including lectures given by experts on topics such as new quality productive forces to promote green and high-quality development, and youth themed activities that encourage children to observe and record nature, as well as themed photography and film exhibitions that call for the protection of birds and other endangered species in China.

Li Junfeng contributed to this story.