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Business / Biz Photos

Modern food van with ancient look in Shanghai

Updated: 2014-12-18 13:14 (chinadaily.com.cn)
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Five young people opened a mobile barbecue, which they named "Nu De Wing" and started selling at 9:30 pm on a roadside in Shanghai

Its Chinese name is "Nu Er Ha Chi", pronouncing same as Nurhaci, the pioneer of ancient China's Qing Dynasty (1644-1911).

Unlike other barbecue mobile vans, all waiters here dress in suits that the guards used to wear during the Qing Dynasty and menus resemble imperial edicts, the written policies or decisions made by ancient emperors.

Most of the barbecue material is similar to other vendors, but these young entrepreneurs also sells high-end delicacies like Boston spiny lobster, which is sold at 488 yuan ($78.65) each.

According to one of the co-founders Jiang Yiwen, the mobile barbecue van is like the food carts in the US, and they have invested 1 million yuan in the business.

Modern food van with ancient look in Shanghai

Waiters display the barbecue food in Shanghai, Dec 18, 2014. [Photo/IC]

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